Who I am and what I do
As you can guess my name is Peter Gwyer and I am passionate about design, typesetting and artworking, or as I call it dta. I am an all-in-one man. A creative designer for over 15 years, I have cut my teeth in various publishers, design agencies and other organisations learning the skills that have helped me to become the accomplished designer I am today. I am proud of the work I have produced and the strong relationships I have built up with both clients and team members to achieve viable and effective final products.
In 2005, I decided to go it alone and work for myself. I wanted to explore new areas and was ready to set up my own business. As a result, the projects I have untaken have been far and wide from creating adverts, books, brochures, branding, logos, email newsletters and websites.
Here a brief discourse some of the projects and companies I have worked with over the years.
Azure – Are visual communication agency. While working for them I have helped to design new and update existing projects for one of their main clients (NHG Group), this included number brochures, catalogues, flyers, logo concepts, posters, product labels and their new website.
Barkers Advertising – I was responsible for creating recruitment adverts for big blue chip clients which entitled me making adverts for different newspapers based on different specification given by the client, to prepress work which including making hi-res pdfs, sending them via Adfast, Quickcut.
Baths on Tap – A newly formed online bathroom company selling bathroom products, I was responsible for planning and designing the ecommence website, which included creating a identity brand. In the process I worked with web development company who were responsible for building the front and back end of the website.
Communicare – My duties have range from typesetting mulit-language documents (from Western European to Asian languages), to prepress work which including making hi-res pdfs. I have also supported and given advise on dealing with font issues, images and technical problems that occur with documents and hi-res pdfs.
Doodle London - A design agency based in west London. I have helped them on a range of projects which included designing and artworking various catalogues, press adverts, email newsletters, Facebook and web banners for clients based in the fashion industry. I also spent time retouching photo images, colour corrections and creating clipping paths.
Ekay Advertising – A design studio based in Kent, which was responsible for direct marketing campaigns for the insurance industry through print, media and web. There I was creating audit reports, adverts for national newspaper, brochures and websites.
Fiesta Crafts - Is a toy company based in north London, they produce toys for a large selection of ages. I was commissioned to design packaging for a new range of toys they were producing, which are the following: five different travel stickabout games, a lacing and build box aimed at young children, spiral toy and play bankie aimed at babies and finally Stack & Play aimed at pre-school. I also helped with various artworking duties for other existing toy packaging.
Haemnet - Are a registered charity that deals with those in professional medical fields who provide support to those who suffer with haemophilia. While working for Haemnet I have designed over 8 different logos for the various aspects of the charities and created different icons used on the website. For the logos and icons I have to follow closely the brand guidelines set by the client.The projects mean’t I had to create a number of concepts for each logo, then refinements were made for the the final logos to be produced. I also created leaflets, powerpoint slides, business cards and letterheads.
HarperCollins – Artworker role at HarperCollins – consists of remaking artwork files from existing PDFs, converting Quark files into Indesign files and making sure they match the source PDFs, also updating existing titles to new brand guides, preparing files to be supplied to printers and other suppliers, making and preflighting hires PDFs, advising and dealing with font issues and images. Along with organising artwork files and images to a internal database.
Hattrick Marketing – London based design agency which specialise in the fitness and health industry. While working for them I helped to design new and update existing projects for a number of leisure centres. Also I was responsible for working with Image libraries, plus making and preflighting hires PDFs. Projects range from flyers, lamppost banners, leaflets, posters for London underground, staff handbooks to websites designed in Photoshop.
Mabox – B2B marketing agency based in Hammersmith. They specialise in branding through to campaigns and content marketing. While I was their my duties were to create a number of Powerpoint presentations and reports for Vodafone, this included creating number of icons and infographics.
Malta Special Convention and offices - In 2015, I was commissioned by a charity organization to brand a special convention and office building in Malta. The role consisted art directing and managing a team of designers, illustrators, writers and photographers. First of all we designed a logo and put together brand guidelines, then we created various items of memorabilia, we also designed various printed literature (20 page magazine, tour pamphlets, postcards, event tickets), signage and a website. For the office building they asked us to design wall art that was part of a tour for visitors and guests, which needed to explain the history of the organization on that island. Other sections of the tour had to be descriptive of what each department accomplishes plus a fun section for children, which involved creating a number of illustrative stories and characters.
New Holland Book Publishers – The duties I have done have arranged from layout out pages for various titled books e.g. Matt Dawson celebrity cookbook, Cadogan travel books. Creating and editing maps, dealing with photos, cut outs, colour corrections, dealing with issues and problems with files that arose, to preparing books for prepress including checking colour proofs and making hi-res pdfs.
RR Donnelley – Role consists of designing, artworking and typesetting (In a range of sectors from Financial, Medical, and International Trade for major blue chip clients). To mention just a few of theprojects I have worked on are as follows: Designing 276 page annual report, application forms, brochures, newsletters and corporate events, some of them have been produced into a number of languages.
Slough Council – Here I was commissioned to design leaflets and posters for a sports mentoring group who help with disadvantaged children in the Slough borough, these were to advertise special events that had been planned for school half term.
Sterling Motorcycles – Recently designed a database website for selling the new and second hand bikes and accessories, helmets etc for a local bike business.
Tubs Bathrooms – Tubs is one of the biggest bathroom companies in the south east. I was commissioned to create a stylish and modern new website with an interactive feature for the home page, this involved creating a new corporate identity with the use of logos, business cards etc.
Vitol - Are an energy and commodities company. While working for them I was commissioned to design and project manager there 2016 corporate brochure, this included liaising with illustrators and printers. Other projects included designing new brand identities for new divisions that are created within the company. The work involved creating new logos and brand identities. I have also created additional brochures, email invitations, pull up banners for exhibition events, recreated maps and diagrams to fit the Vitol brand.
I am always looking to improve and face new challenges, particularly new tools and techniques in design software. I believe there is always room to learn new skills.
Clients I have worked with
- Barkers Advertising
- Barnes SE Ltd
- Bathrooms Beyond
- Bilingual Group
- Breakthrough Media
- Clavis & Claustra
- Doodle London
- Edulis Group
- Ekay Advertising
- Fernro Publishing
- Hair on the Green
- Hattrick Marketing
- IBSA London Properties
- Malta Special Convention
- New Holland Book Publishers
- OCR Resources
- Panda Media
- Parch Hill Education
- Positive Futures
- RR Donnelley
- Slough Council educational division
- Sterling Motorcycle
- Thames Garage Doors
- Tubs Bathroom